THE SHY*MAMA PROJECT

Go from SCARED to

PREPARED

For shy moms who want to freelance —  but need systems, structure, and support to actually show up and grow.

You don’t need to become someone else to grow your business.

If you:

  • Feel like you’re too quiet or too “shy” to show up online?

  • Are unsure how to talk about what you do or even where to start?

  • Want to freelance but feel lost in tech, systems, or just your own self-doubt?

  • Are tired of everyone telling you to “just put yourself out there” when that’s the hardest part?

It’s not YOU or shy*ness.

Four blue snowflakes of varying sizes scattered on a white background.

You just need support that meets you where you are.

I see you.
I’ve been you.
And I created the
Shy*Mama Project for you.

Imagine waking up knowing your business isn’t just an idea in your head.

IT’S REAL. IT’S ORGANIZED. IT WORKS.

You’re showing up in ways that feel aligned and sustainable. You’re earning money doing something you’re proud of — without sacrificing your values, your energy, or your presence as a mom.

INTODUCING THE SHY*MAMA

1:1 Coaching Experience

 A 12-week private coaching container for introverted moms ready to launch or clean up their freelance business. We will transform your mindset, set up systems to manage your energy and select tools that work for you and the back end of your business.

Bright green star-shaped splash of paint on a transparent background.

Mindset coaching using the M.E.S.S.Y. method

Bright green starfish with textured surface isolated on transparent background.

Systems and workflows that support your energy and goals

Illustration of a green star-shaped figure resembling a stylized starfish with uneven, jagged edges.

Tools and templates to simplify your backend and calm the mental chaos

MEET YOUR COACH & FIRST SHY*MAMA

I’m Cassandra.

Freelance operations pro, coach, and mom of two.

For years, I told myself I was “just shy” and used that as an excuse to stay small.

But the truth is, I wasn’t just shy…I was scared, overwhelmed, and tired of trying to force myself to be someone I wasn’t.

When I finally gave myself permission to build a business that fit me — my strengths, my family, and my energy — everything changed.

Now I help other quietly ambitious moms do the same.

A woman with black hair smiling and with her eyes closed, wearing a floral top and a black knit cardigan, with arms raised. Pink neon circle frame with golden yellow sparkles.

You don’t have to be loud to be powerful.
You just need a plan. Let’s build it together.

Love from Happy Students

  • "When I met Cassandra I spent a lot of time being stuck. I was stuck in what she called my “IDKs.” I struggled to move forward in my business because I couldn’t make decisions. My answer to everything was “I don’t know.” I let the IDKs hold me back and keep me from reaching out and connecting with other people. More importantly, the IDKs kept me from connecting with my ideal clients. I kept telling myself I didn’t know enough. Cassandra helped me see the IDKs weren’t real. She helped me see that I am enough and I do know enough. She showed me how to stop the IDKs in their tracks and use positive thoughts. She taught me how to show up for myself, in my business, and for my clients. Mostly, she showed me how to show up as myself and not be shy. I have a lot to offer and she showed me I can."

    —Brandy Hall

  • "When it comes to one on one with people, I’m confident, however, when it comes to clicking the button that puts me out there.... YIKES!!! Thank you CJ and your Shy Momma Project for believing in me until I could believe in myself, helping me see the clear vision of how, and aligning me with what was always deep inside of myself!"

    —Kristy Farris

  • "I took The Messy Matrix webinar from Shy Mama, and it was so good! Cassie teaches from a place of knowledge gained [through] experience, what she shares is real and relatable. I had so many lightbulb moments--especially when she taught about "amps and vamps." Understanding how managing my energy is critical to being able to move forward felt like someone handing me a missing puzzle piece. If you're ready to stop overthinking and start doing, I highly recommend checking out Shy Mama!"

    —Beth Donat

Get Clarity & Confidence in Your Business – Book Your Free Strategy Session

In this FREE strategy session we will talk a little about where you are at currently - your business and your business aspirations, what you feel is working and is not working - the mindset monkeys that are holding you back, and finally how Shy*Mama Project can help you fill in the gaps and get on track.